Course Description

Digital Marketing is a necessary skill set required by all employees and employers in all types of business. Our Advanced Digital Marketing Training with Inbound Marketing comprehensively brings together a number of facets required to deliver a constant stream of leads and inquiries from online marketing activities. The course is suitable for those already in business and in need of understanding how to effectively create and deliver a digital strategy for themselves, or those preparing to start a business. Identify who your ideal customer is and how to go and find them.  This 2-day training course covers the following:

  • The fundamentals of Inbound Marketing
  • Introduction to Buyer Personas
  • Optimising Your Website for SEO
  • Creating Content
  • The Fundamentals of Blogging
  • Distributing Content on Social Media
  • Calls To Action, get those Clicks
  • Structure Effective Landing Pages & Thank You Pages
  • Email Marketing
  • Sales & Marketing – One Team One Dream
  • Customer Delight – It doesn’t end with the Sale!

Lessons

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